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The website is as vital to local businesses as it is to those who want to advertise nationally. Convenience now has us looking on the web to find our nearest restaurants, cinemas, doctors, dentists, and grocery stores. It is now just as important to develop a presence for you and your business within your online local community as it is to develop a presence amongst your actual local community.
In today's competitive marketplace, having a website is critical in terms of expanding and developing your customer base, increasing the number of sales and keeping your company messages up to date.
Some of the major benefits:
Reaching out to New Customers
According to a recent survey, 75 million people use the internet worldwide, and 45 million in the USA and Canada used the web in the three months preceding the survey. Of the 75 million, more than 50% have used the internet to purchase items online.
A website enables you to expand your business out to this audience, who would unlikely be able to find you if you did not have a website.
Supplement Your Existing Marketing Efforts
A website is a medium which complements and enhances your existing marketing efforts. Your potential customers or clients can easily gain access to information that isn't suitable to include in other traditional advertising mediums. In less than a decade, a website will be just as common as a listing in the Yellow Pages.
Design Process
- Initial Contact
- Discussion Meeting
- Situational Analysis
- Design Layout
- Content
- Production
- Site Upload
- Maintenance
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Improve the Effectiveness of Print Advertising
If you pay to run a print ad, or simply pass out your business card through networking opportunities, those who would like more information will have to wait until business hours to contact your company. They might remember to contact you, or they might get busy.
Although, if your ad or business card mentions a website, that consumer is able to look at your website and buy your products or learn about your services as soon as the urge hits them, regardless of your business hours.
Update Information Promptly and Cheaply
If you market your business through print brochures, catalogs or flyer's, then you either spend money reprinting and distributing those items, or run the risk of having your company's information out of date.
Your website can be updated easily and as often as needed, without having to spend the money on print advertisements. No other marketing medium is as quick or as affordable.
Having a website is like having a world wide advertisement of your products and services. However, unlike traditional advertising methods, users are able to have direct contact with you as soon as they see your website. After all, with the click of a mouse they are able to send an inquiry to you online or quickly make a purchase.
Your customer can also print out specials and coupons and bring them when they come to your business. All you need to do is send them an email telling them there are new specials/coupons available. No more costs associated with printing or postage to get the advertisement to your customers.
Reduce the Costs of Serving your Customers
You will find many ways to serve your customers using the internet.
Creating a 24-Hour Service
Who wants the hassle of remembering time zones and business hours? Web pages serve your customer 24 hours a day, seven days a week, 365 days a year, without adding to your costs.
Business Information
You can save phone calls and your employees' time by posting basic company information on your website.
A lot of your employees time is probably spent answering the same questions over and over again. These are the questions that your customers or potential customers will ask before they deal with you, so have this information available on your website. This information will add value to your customers as well as free up your employees time.
Auto-responders can also take care of automatically sending through email, relevant information to your clients or customers at regular intervals.
Receive Feedback
With a website, you can ask for feedback from your customers. An email form can be built into your web pages and will give you the answers while they are fresh in your customer's mind as opposed to obtaining feedback through snail mail. Another benefit is that you can respond to your customers when you choose to, and not necessarily at the time of a phone call.
Establishing Your Cyberspace Presence
Many forward thinking companies are tapping into the growing popularity of the internet by establishing a spot in cyberspace. You can be certain that a few of your competitors already have an on-line presence. Therefore, having a website is both necessary in order to compete with those who already have a website and get a foot up on those who do not.
A professionally designed website will make your business or organization appear larger than it actually is, and therefore challenge larger competitors. When it comes to getting listed in the search engines such as Google and Yahoo, the longer your website has been active, the higher ranking you will receive, and therefore more traffic will be directed to your site.
Streamline Information to Employees
A website is the quickest, most economical way to communicate information within your organization. Instead of relying on the distribution of memos, employees can visit their Company's website at their convenience. Certain areas of your site can be password protected so that only employees have access to sensitive information that remains within the company.
If your employees travel, such as on the road salesmen, they can easily access information and place orders online with a local web connection instead of long distance calls or faxing to the office.
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